“Tough times don’t last… tough men do,” says Anurag Misra, Sr. AVP, SBI Life Insurance, alumni of the 1999 batch of Jaipuria Lucknow

Posted On

Nov 18, 2023

Anurag Misra is the living example of the oft-quoted lines, “When the going gets tough, the tough get going”. In the aftermath of the fall of Lehman Brothers, when professionals across the globe where happy with whatever rank and profile they were handed, not only did Anurag Misra thrive in SBI Life Insurance, but in a span of just five years, earned three back-to-back promotions. An alumnus of the 1999 batch of Jaipuria Institute of Management, Lucknow, Anurag Misra today sits pretty high up in the corporate hierarchy as Sr. AVP, heading Back Office Operations – Group Business.

 

 “There are two things that I learnt at Jaipuria Lucknow that have always held me in good stead – how to be an effective team player, and how to make strategies to achieve time-bound objectives. Basically, I am extremely hardworking, sincere and adaptable. So when in the initial part of my career I faced numerous challenges, I remained positive and did full justice to the assignments given to me. I believe that is how the wheels turned in my favour.” 

 

Anurag, incidentally, is the man behind the now-famous ‘Ladli’ scheme launched by Ms. Sheela Dikshit, the Chief Minister of Delhi, way back on the 7th of March 2008. The groundbreaking ‘Ladli’ scheme ensures special grants for girl child protection, marriage of orphan girls and daughters of poor widows, and pension for widows. Right from bagging the ‘Ladli’ scheme for SBI Life Insurance, to designing the entire scheme and logistics for the Child and Women Welfare Dept. of the Government of Delhi, Anurag did it all. Within a couple of months of executing this mammoth task, Anurag was promoted from Sr. Manager to Area Sales Manager on 12th May 2008… and he has never looked back. Anurag has been instrumental in generating business to the tune of a whopping 300 Crore in his five-and-a-half years with SBI Life Insurance. All the while, he has been a wonderful alumnus of Jaipuria Lucknow. 

 

“I rarely miss an alumni meet, and enjoy staying in touch with my colleagues, as well as other alumni. I do miss the wonderful two years spent with friends at Jaipuria Lucknow, and the amazing faculty members that we were fortunate enough to have.” 

 

“Five years down the line, I see myself spearheading the company and taking it to heights never touched before,” says Anurag Misra, with the confidence of a man who has seen the highs and lows of life… and has come out the better for it.

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