We are proud to recognize Dr. Anubhav Mishra, Professor of Marketing and Dean of Research at Jaipuria Institute of Management, Lucknow, for completing five impactful years with the institution. Over this time, he has made significant contributions to Jaipuria’s academic reputation, research culture, and leadership ethos.

An alumnus of both IIM Lucknow (Ph.D. in Marketing) and IIM Kozhikode (Executive Post Graduate Program), Dr. Mishra bridges the best of both academic rigor and industry practice. He brings over 11 years of corporate experience with global tech leaders like SAP Labs India and Infosys Technologies, and was earlier a full-time faculty member at IIM Ranchi.

As Dean of Research, he has played a strategic role in nurturing a strong research ecosystem at JIM Lucknow. He also serves as the Chief Editor of the Management Dynamics Journal, helping raise the institute’s research visibility across the management community.

Dr. Mishra’s scholarly output includes over 20 high-impact research papers published in top-tier international journals such as Journal of Business Research, Psychology & Marketing, Technological Forecasting & Social Change, Journal of Consumer Behavior, and Information Systems Frontiers. His areas of research include online consumer behavior, electronic word-of-mouth, misinformation, and immersive technologies. He has also contributed a case to the Harvard Quick Cases series.

Beyond publishing, Dr. Mishra has led several Management Development Programs (MDPs) and undertaken consulting assignments, engaging with executives across sectors and translating academic insight into business practice.

As we celebrate his five-year journey with Jaipuria Lucknow, we applaud Dr. Mishra for his academic excellence, thought leadership, and deep commitment to institutional growth.

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